MS Motors approached Avenik with little to no social presence. Despite MS Motors’ strong presence on a regional level their unique way of modifying luxury cars was not well known outside of France and Europe.
Despite activity on social media insufficient reach meant no measurable results were attained. A lack in effective and targeted distribution, quality content production as well as a shortage of a real Social Media strategy all meant MS Motors’ content was not reaching their target market.
The team at Avenik consulted MS Motor’s on producing quality content in house while continuously accelerating distribution of content across Social Media. A holistic and relevant social media strategy was devised and executed upon resulting in millions of engagements.
LACK OF BRAND AWARENESS
Branded content was not reaching past their small circle of followers and their region of Influence in Europe. In order to expand their brand awareness beyond their own region, their content would have to reach and engage millions of people.
LITTLE EFFECTIVE SOCIAL PRESENCE
Despite some activity on social media growth had to come to a standstill and without a overlying strategy content was being pushed out without direction. A end-to-end social strategy was needed to revive growth and solidify social presence.
NO ACTIVE COMMUNITY ON SOCIAL
Communities make brands. Despite having a desirable and ‘popular’ product MS did not have an engaged community on Social. Avenik worked to combine strategy, distribution and consultations in order to nurture a raving fan base.
Avenik devised and implemented a end-to-end social strategy for MS Motors. Engaging content that speaks directly and authentically to the target audience is essential on Social Media. In order to attract users organically Avenik provided consulted MS Motors on creating content cost-effectively while attracting their target audience. Working with MS Motors the team at Avenik was able to apply multiple methods of organic content distribution. Through rigorous testing we were able to located and leverage a extremely cost effective method of distributing MS Motors’ content.
Together with a overhauled complete social strategy MS Motors was able to reach millions or people, garner millions of engagements and grow their, now active, fan base on Social Media.